Great Wall Motor introduces New-Energy vehicles: HAVAL, TANK and ORA at GAIKINDO Indonesia International Auto Show (GIIAS) 2023
Jakarta, August 2023 – Great Wall Motor (‘GWM’), a global leading automotive manufacturer, is proud to introduce three highly anticipated flagship product series: HAVAL, TANK and ORA, to the dynamic Indonesian market. This historic moment marks an important step for GWM and will further strengthen its global presence, bringing cutting-edge, reliable and innovative new energy vehicles to Indonesian consumers. These three new energy-focused product series also mark the presence of GWM in the Indonesian market.
Inchcape plc (‘Inchcape’) will operate this distributorship for GWM new energy vehicles in a joint venture partnership with PT Indomobil Sukses Internasional Tbk (‘Indomobil’), whom Inchcape already have a strong in-country distribution partnership. In this joint venture, Inchcape holds a 70% stake and Indomobil holds a 30% stake.
GWM is a global intelligent technology company committed to provide personalised intelligent mobility experiences and promote the sustainable development of society through leading smart automotive products and green energy solutions. With these strengths, GWM has established a global sales network and its products have been exported to more than 170 countries and regions, with over 700 overseas points of sales all over the world. In 2022, GWM sold a total of 1,067,523 vehicles, marking the 7th consecutive year of exceeding one million units. By the end of 2022, GWM has accumulated global sales of 12 million units, out of which the total sales volume in markets outside China reached 1.17 million units.
The ASEAN market has important strategic significance for GWM and is one of the important fulcrums of GWM’s global operations. At the end of 2022, GWM has officially entered four new markets: Thailand, Malaysia, Laos and Myanmar and started operations in the Philippines, Cambodia, Vietnam and Singapore, followed by the latest new member, Indonesia.
“Today we are thrilled to introduce our three flagship product series: HAVAL, TANK and ORA, to the Indonesian market. These product series have garnered international recognition for their quality, performance and innovation, and we are confident that Indonesian consumers will be equally impressed by the vehicles we offer,” said Clyde Cheng, President of Great Wall Motor ASEAN.
HAVAL, recognised worldwide for its outstanding SUVs, will offer a range of dynamic and versatile models for Indonesian consumers looking to realize their adventurous spirit. The on-road comfort and off-road capabilities offered by HAVAL will provide a smooth driving experience, whether it be navigating through the bustling city streets or exploring Indonesia’s beautiful landscapes. HAVAL has sold over 7.5 million SUVs worldwide, making it one of the most successful SUV products in the world.
TANK, GWM’s focus for an off-road brand, delivers vehicles capable of tackling rugged all-terrain encounters. Designed to take on the toughest challenges, TANK offers superior performance, uncompromising advanced safety features and unmatched durability, providing its users with the ability to explore various territories with confidence and style. TANK breaks the current consumer trend and opens a new market category with its brand proposition of “Off Road on Demand”. In August 2022, the TANK series officially released its “off-road + new energy” technology roadmap and off-road super hybrid architecture. In 2022, TANK’s sales performance exceeded 200,000 units in China alone.
Meanwhile ORA, which GWM has developed and dedicated as an electric vehicle (EV) series, is set to revolutionize the Indonesian automotive market with its lineup of environmentally friendly and technologically advanced electric cars. ORA’s vehicle lineup establishes a new phenomenon, as a leading electric car innovation that goes beyond all boundaries. Not only intelligent technologies for comfortable driving experience and all rounded safety, but also distinctive Retro Futuristic designs that will enhance users’ smart lifestyle. It features state-of-the-art EV technology, long range capabilities and stylish designs that herald the future of sustainable mobility, along with making the world better with 100% clean energy.
Although each series has its own style according to each of its target market group, all GWM series have one thing in common – these vehicles focus on New Energy. GWM’s New Energy means that every vehicle is equipped with advanced, environmentally friendly and fuel-efficient technology and a full-hybrid vehicle engine. The presence of these GWM cars will support the Indonesian government’s initiatives to encourage the population of electric vehicles in Indonesia.
GWM’s expansion to Indonesia has always been part of its long-term vision to bring world class, premium mass vehicles to consumers around the world. The company’s commitment to research, development and engineering excellence ensures that every vehicle conforms to the highest international quality and safety standards. In order to capture global needs, GWM has set up R&D centers and technology innovation centers in various countries, namely in China, the United States, Canada, Germany, Austria, Japan, South Korea and India.
“As one of the largest automotive markets in ASEAN, Indonesia plays an important role for GWM’s strategy in the region. We are optimistic that we can take on a role in the Indonesian automotive industry through our partnership with Inchcape,” said Clyde Cheng.
Khoo Shao Tze, President Director of PT Inchcape Automotive Indonesia added, “We are excited to bring GWM’s new energy vehicles to Indonesia as it is an important step towards achieving our long-term ambition – accelerating the advancement of new energy in Indonesia. With GWM’s highest international quality standards and our strong distribution network, we are certain that these three GWM series will become the new favoured choice for Indonesians, especially for hybrid and electric vehicles.”
The plan is to have HAVAL, TANK and ORA ready for sale in the first quarter of 2024, with priorities for big cities initially.
For more information about Haval, Tank and Ora in Indonesia, visit www.gwm-global.com.
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About Great Wall Motor
Founded in 1984, Great Wall Motor Company Limited is China’s largest SUV and pick-up manufacturer, headquartered in Baoding, Heibei. Over the years, the company has earned a strong reputation globally for its commitment to innovation, quality and customer satisfaction. With a strong product portfolio, such as: Haval, Tank and Ora, Great Wall Motor continues to change the automotive landscape around the world.
About Inchcape
Inchcape is the leading global automotive distributor, with operations across six continents. Through the unique expertise of our people, our suite of cutting-edge technology products, and our approach to advanced data analytics, we provide the platform for the world’s leading mobility companies to accelerate their ambitions in markets where we and our partners want to succeed.
Our distribution platform connects the products of mobility companies with customers, and our responsibilities span from product planning and pricing, import and logistics, brand and marketing to operating digital sales, managing physical sales and aftermarket service channels.
Inchcape is driven by its purpose of ‘bringing mobility to the world’s communities, for today, for tomorrow and for the better’. We are committed to making a positive contribution to the communities in which we operate, for our people, for society and for the planet. The Group is headquartered in London and employs around 19,000 people globally. Inchcape APAC is headquartered in Singapore and employs around 3,900 people across the region.
Inchcape’s footprint in Indonesia started in August 2021, with the establishment of PT JLM Auto Indonesia as a joint venture between Inchcape and Indomobil. PT JLM Auto Indonesia is the authorized importer and distributor of Jaguar Land Rover and Harley-Davidson vehicles in Indonesia. In March 2023, Inchcape announced the appointment of Inchcape and Indomobil as the manufacturer and distributor of Mercedes-Benz vehicles in Indonesia, which will be effective from Q4 2023. In July 2023, Inchcape and Great Wall Motor announced their global strategic partnership and distributorship for Indonesia.
About Indomobil
PT Indomobil Sukses Internasional Tbk (Indomobil) is the holding company of an integrated automotive business group, with a number of subsidiaries at the forefront of the Indonesian automotive industry. Indomobil has the largest automotive distribution network in Indonesia, with more than 300 dealerships. Aside from automotive distribution, Indomobil also has more than 8,000 points of network on after-sales services, parts distribution, vehicle financing services, and other supporting services in the market.
As a fully integrated automotive company, a passenger vehicle trademark license holder, sales distributor and after-sales service provider, Indomobil is also a specialist vehicle assembler and parts/components manufacturer. Operations span passenger vehicles, motorcycles, commercial vehicles, heavy duty equipment and machinery. They also provide after-sales and other services to support the automotive industry such as logistics, vehicle financing, car rental services, fuel distribution, amongst others.
Indomobil aims to become not only the largest automotive conglomerate in Indonesia, but also to provide the best product and services for customers and create a positive impact to all stakeholders. Indomobil currently employs more than 13,500 employees across Indonesia, and is part of Salim Group.
