Howie Tan’s journey from a well-established career in Digital Marketing to entrepreneurship is nothing short of inspiring. His transition from a flight attendant role with Singapore Airlines in 2015 to diving deep into the digital commerce industry showcases his dedication and passion for the field. Starting as an apprentice at a local direct-to-consumer company, Howie’s initial earnings were a mere $1000 a month. However, his relentless drive and strategic approach led the company from a monthly revenue of $100,000 to a whopping $2.4 million in just three years.
Venturing out on his own, Howie established his e-commerce company, which witnessed a revenue of $300,000 in a mere span of 3 months. His consulting expertise has benefited both local and international companies, marking his footprint in the industry.
Emerging Stronger from Life’s Trials
However, life wasn’t always smooth sailing for Howie. A personal battle with depression in 2021 made him introspect and redefine his life goals. He realized the essence of cherishing every moment and the importance of having control over one’s time. Drawing from his personal experiences and professional expertise, Howie introduced the “Systematic Scaling” method. This unique approach enables founders to upscale their businesses without feeling overwhelmed by operations. The method ranges from adding new marketing channels to optimizing business operations and introducing fresh leadership principles.
Djamel Bettahar, Co-Founder of Organifi, praises Howie’s innovative approach, stating, “I absolutely loved working with Howie! He thinks outside the box and brings in opportunities that drive revenue and profitability that might have been overlooked. He sees all sides of a challenge and goes above and beyond the initial problem to find a solution.
Howie’s mission resonates with every entrepreneur’s dream. He says, “My mission is to help founders find fulfillment in scaling their business, and enjoy the freedom that comes with running one. That’s the whole point of being an entrepreneur in the first place.”
